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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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Formation, growth, and adaptive change in marketing systems
Layton, Roger A. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 302-319
Persistent link: https://www.econbiz.de/10011339735
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The marketing future beyond the limits of growth
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 424-433
Persistent link: https://www.econbiz.de/10009692949
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A marketing systems view of the US housing crisis
Redmond, William - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10009756537
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Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha; Vann, Richard J.; Camacho, Sonia; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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My Iranian road trip : comments and reflections on videographic interpretations of Iran's political economy and marketing system
Shultz, Clifford J.; Peterson, Mark; Zwick, Detlev; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10010257258
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Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
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Male breadwinner ideology and the inclination to establish market relationships : model development using data from Germany and a mixed-methods research strategy
Haase, Michaela; Becker, Ingrid; Nill, Alexander F.; … - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10011497311
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Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
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An ethical marketing approach to wicked problems : macromarketing for the common good
Pittz, Thomas G.; Steiner, Susan D.; Pennington, Julia R. - In: Journal of business ethics : JBE 164 (2020) 2, pp. 301-310
Persistent link: https://www.econbiz.de/10012227912