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De marketing van nieuwe produkten
Gijsberechts, Els - 1985
Persistent link: https://www.econbiz.de/10002439416
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Product strategy for export marketing
Mathur, B. S. - In: The Indian journal of economics 49 (1969), pp. 249-256
Persistent link: https://www.econbiz.de/10002441416
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Projektvärdering : värdering och val av produktutvecklingsprojekt
Andrén, Robert - 1973
Persistent link: https://www.econbiz.de/10001426087
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Organization strategy : a marketing approach
Corey, Edwin Raymond; Star, Steven H. - 1971
Persistent link: https://www.econbiz.de/10001351902
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Advertising 1972 : Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, char...
United States / Congress / Senate / Committee on Commerce - 1972
Persistent link: https://www.econbiz.de/10001709328
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Quality control
Vaughn, Richard C. - 1974
Persistent link: https://www.econbiz.de/10001779288
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A measure of brand acceptance
Aaker, David A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
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Market structure and the durability of goods
Abel, Andrew B. - 1982
Persistent link: https://www.econbiz.de/10001803865
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Market structure and the durability of goods
Abel, Andrew B. - In: The Review of economic studies / Symposium 50 (1983) 4, pp. 625-639
Persistent link: https://www.econbiz.de/10001803878
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Interfunctional planning for new product introduction
Abernathy, William J.; Baloff, Nicholas - In: Sloan management review 14 (1972/73) 2, pp. 25-43
Persistent link: https://www.econbiz.de/10001805549