Latent class models offer an alternative perspective to the popular mixed logit form, replacing the continuous distribution with a discrete distribution in which preference heterogeneity is captured by membership of distinct classes of utility description. Within each class, preference...

Discrete choice models have been widely used to model individuals' decision-making processes in numerous contexts. Given that people's tastes and preferences over alternative shopping destinations vary for reasons not necessarily observed by demographic characteristics, more intricate modeling...

The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional...