Similar Search Results

Industrial marketing : can strategic marketing be applied to subcontracting?

Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37

Persistent link: https://www.econbiz.de/10010248358

Managing creativity in business market relationships

Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85

Persistent link: https://www.econbiz.de/10009734087

E-marketing orientation and social media implementation in B2B marketing

Habibi, Fatemeh; Hamilton, Caroline Anne; Valos, … - In: European business review : EBR ; the official journal … 27 (2015) 6, pp. 638-655

Persistent link: https://www.econbiz.de/10011504411

A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment

Chaney, Damien; Gardan, Julien; Freyman, Julien de - In: The journal of business & industrial marketing 37 (2022) 1, pp. 91-102

Persistent link: https://www.econbiz.de/10012797113

The effect of marketing communication on business relationship loyalty

Hänninen, Nora; Karjalouto, Heikki - In: Marketing intelligence & planning 35 (2017) 4, pp. 458-472

Persistent link: https://www.econbiz.de/10011723756

Managing Creativity in Business Market Relationships

Andersen, Poul Houman; Kragh, Hanne - 2014

The guest editors' introduction to the Special Issue on managing creativity in business market relationships positions the topic at the intersection between interorganizational research and creativity research. It introduces three paradoxes that managers of such processes face: a) the tension...

Persistent link: https://www.econbiz.de/10014148288

Marketing for Small B2B Businesses : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Schulkind, Andrew - 2022

Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that … -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8 …: Your Website As Marketing Hub -- Chapter 9: Landing Pages, Lead Magnets, and Lead Products -- Chapter 10: Promoting Your …