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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management

Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6

Persistent link: https://www.econbiz.de/10011904649

Antecedents to value diminution : a dyadic perspective

Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491

Persistent link: https://www.econbiz.de/10011645950

A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective

Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77

Persistent link: https://www.econbiz.de/10012107681

Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations

Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157

Persistent link: https://www.econbiz.de/10012008950

The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121

Persistent link: https://www.econbiz.de/10011738398

Conceptualizing and communicating value in business markets : from value in exchange to value in use

Eggert, Andreas; Ulaga, Wolfgang; Frow, Pennie; Payne, … - In: Industrial marketing management : the international … 69 (2018), pp. 80-90

Persistent link: https://www.econbiz.de/10011822306

The transformation of selling for value co-creation : antecedents and boundary conditions

Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600

Persistent link: https://www.econbiz.de/10013435581

Relationship theory and business markets

Kleinaltenkamp, Michael (contributor); … - 2006

One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind … relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of … theories on the market and marketing. Early contributors, such as Arndt, perceived relationships as attempts to domesticate the …

Persistent link: https://www.econbiz.de/10012673451

Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective

Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308

Persistent link: https://www.econbiz.de/10012181030

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171

Persistent link: https://www.econbiz.de/10013491039