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Bruhn, Manfred
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177
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132
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130
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125
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125
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122
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120
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114
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111
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107
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107
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103
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100
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94
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91
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86
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82
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80
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79
Kirchgeorg, Manfred
79
Spiller, Achim
77
Zenou, Yves
77
Brown, Stephen
76
Hunt, Shelby D.
76
Ahlert, Dieter
75
Verhoef, Peter C.
75
Albers, Sönke
74
Vrontis, Demetris
73
Kreutzer, Ralf T.
72
Malhotra, Naresh K.
69
Esch, Franz-Rudolf
68
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67
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67
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67
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67
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64
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International Association of Agricultural Economists - IAAE
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29
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Industrial marketing management : the international journal for industrial and high-tech firms
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European Journal of Marketing
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International journal of hospitality management
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Journal of Business & Industrial Marketing
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Marketing intelligence & planning
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The journal of services marketing
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The service industries journal
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NBER working paper series
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Journal of Food Distribution Research
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CESifo working papers
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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8,069
RePEc
6,763
Other ZBW resources
3,385
BASE
1,924
EconStor
493
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Showing
51
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date (oldest first)
51
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
52
Exploring the roles of
marketing
and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
53
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
54
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
55
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-
Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
56
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
57
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
58
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
59
B2B digital
marketing
strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
Saved in:
60
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
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