Purpose – This study aims to focus on how companies operating in international food commodity markets can improve their long-term competitiveness and profitability upon financial pressure. Management can choose between generic strategies of either cost leadership or enhanced value adding by...

Purpose – To investigate the influence of national or sub‐national culture and company size on inter‐firm cooperation in marketing among cluster‐based firms, with specific respect to the salmon‐farming industry. Design/methodology/approach – Case study analysis of data collected from...