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Cultural influences on representations of the consumer in marketing theory

Maclaran, Pauline; Hogg, Margaret K.; Bradshaw, Alan - In: The SAGE handbook of marketing theory, (pp. 332-352). 2010

Persistent link: https://www.econbiz.de/10003923156

Heterotopian space and the utopics of ethical and green consumption

Chatzidakis, Andreas; Maclaran, Pauline; Bradshaw, Alan - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 494-515

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Publish or perish : ensuring our journals don't fail us

Preece, Chloe; Cappellini, Benedetta; Larsen, Gretchen; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 841-851

Persistent link: https://www.econbiz.de/10014338385

Marketing and feminism in historic perspective

Maclaran, Pauline - In: Journal of historical research in marketing 4 (2012) 3, pp. 462-469

Persistent link: https://www.econbiz.de/10009621248

Feminism's fourth wave : a research agenda for marketing and consumer research

Maclaran, Pauline - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1732-1738

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Let's make a start : from marketing to markets?

Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248

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The SAGE handbook of marketing theory

Maclaran, Pauline (ed.) - 2010 - paperback ed. 1. publ.

This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It covers the historical development of marketing theory, its philosophical underpinnings, major theoretical debates and contemporary issues in...