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The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention,...
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The fundamental accomplishment of moving towards the green concept is the use of green packaging in a product. Consequently, this study explores the attitude towards green packaging with two influence factors involved: attitude towards environmental issue and knowledge of green packaging, as...
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