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The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers

Pattana Boonchoo; Wadeson, Nigel; Tsang, Denise - In: Journal of research in marketing and entrepreneurship : JRME 15 (2013) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10009788046

Mega sporting events and inward foreign direct investment : an investigation of the differences among the types of sporting events and host countries

Kaveepong Lertwachara; Tongurai, Jittima; Pattana Boonchoo - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10013255832

Extreme spillovers of VIX fear index to international equity markets

Massaporn Cheuathonghua; Chaiyuth Padungsaksawasdi; … - In: Financial markets and portfolio management 33 (2019) 1, pp. 1-38

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Entrepreneurial perceptions and bias of SME exporting opportunities for manufacturing exporters : a UK study

Stouraitis, Vassilios; Pattana Boonchoo; Mior Harris … - In: Journal of small business and enterprise development 24 (2017) 4, pp. 906-927

Persistent link: https://www.econbiz.de/10011758114

A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption

Pattana Boonchoo; Thoumrungroje, Amonrat - In: Journal of international consumer marketing 29 (2017) 3, pp. 194-205

Persistent link: https://www.econbiz.de/10011709348

Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

Suwandee, Sasithorn; Lertwannawit, Aurathai; Racela, … - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 1, pp. 162-184

Purpose: This study applies social network theory to examine the moderating effects of two online social media network characteristics, namely homophily and consensus, on the influence of negative electronic word of mouth (NeWOM) and of firm crisis response on consumer attitude toward a...

Persistent link: https://www.econbiz.de/10012274808

Short- and long-run effects of internationalization and R&D intensity on firm performance

Vithessonthi, Chaiporn; Racela, Olimpia C. - In: Journal of multinational financial management 34 (2016), pp. 28-45

Persistent link: https://www.econbiz.de/10011719920

What explains the initial return of initial public offerings after the 1997 Asian financial crisis? : evidence from Thailand

Vithessonthi, Chaiporn - In: Journal of multinational financial management 27 (2014), pp. 89-113

Persistent link: https://www.econbiz.de/10010516809

Financial markets development and bank risk : experience from Thailand during 1990 - 2012

Vithessonthi, Chaiporn - In: Journal of multinational financial management 27 (2014), pp. 67-88

Persistent link: https://www.econbiz.de/10010516812

The effect of financial market development on bank risk : evidence from Southeast Asian countries

Vithessonthi, Chaiporn - In: International review of financial analysis 35 (2014), pp. 249-260

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