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Self-disclosure on the web : rewards, safety cues, and the moderating role of regulatory focus

Gabisch, Jason A.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 140-158

Persistent link: https://www.econbiz.de/10010147114

Gabisch, Jason A.; Milne, George R. - In: Journal of Research in Interactive Marketing 7 (2013) 2, pp. 140-158

Purpose – Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage self‐disclosure of personal information. The purpose of this paper is to study the relative effectiveness of these influence strategies and test the boundary condition of...

Persistent link: https://www.econbiz.de/10014902499

A marketing approach for measuring product market differentiation and concentration in antitrust cases

Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 11 (1992) 2, pp. 90-100

Persistent link: https://www.econbiz.de/10001135733

Consumer participation in mailing lists: a field experiment : working paper

Milne, George R. - 1996

Persistent link: https://www.econbiz.de/10013409701

A niche share approach for assessing brand performance and identifying competitive groups

Milne, George R.; Mason, Charlotte H. - 1994

Persistent link: https://www.econbiz.de/10000890131

Toward a framework for assessing covert marketing practices

Milne, George R.; Bahl, Shalini; Rohm, Andrew - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 57-62

Persistent link: https://www.econbiz.de/10003717432

Information privacy research : framework for integrating multiple publics, information channels, and responses

Peltier, James; Milne, George R.; Phelps, Joseph E. - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 191-205

Persistent link: https://www.econbiz.de/10003847138

If it's legal, is it acceptable? : consumer reactions to online covert marketing

Milne, George R.; Rohm, Andrew; Bahl, Shalini - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 107-122

Persistent link: https://www.econbiz.de/10003931186

Are there differences between consumers' and marketers' privacy expectations? : a segment- and technology-level analysis

Milne, George R.; Bahl, Shalini - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 138-149

Persistent link: https://www.econbiz.de/10003979344

Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses

Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246

Persistent link: https://www.econbiz.de/10003997716

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