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Purpose The goal of this research is 1) to check if shopping prescription consciousness is a fundamental decision-making characteristic, 2) to know its weight and position into consumer decision-making styles (DMS), and 3) to compare results between France and China. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014804254
Purpose This paper compares empirically the nature, level and influence of perceived risks involved in a retailer’s website and stores, as multichannel shoppers will do when deciding which distribution channel to buy in. Design/methodology/approach The research design uses an online survey of...
Persistent link: https://www.econbiz.de/10014804255
Purpose This study investigates how marketing policy and consumer characteristics affect consumer choices of store brands across four product categories during specific crisis periods. Design/methodology/approach Based on a large set of panel data (N = 80,732), the authors develop dynamic choice...
Persistent link: https://www.econbiz.de/10014804256
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Purpose By focusing on the interface between information dissemination and interpretation at the retail sales floor, the paper aims to open up new practice theory contribution on management control and performance measurement used in complex environments. Design/methodology/approach...
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