Arbeláez, María Angélica; Torrado, Mónica Parra - FEDESARROLLO - 2009
the firm and to the domestic market enhances firms´ productivity and sales. In the same way, innovation in management and …Abstract: The main objective of this paper is to establish a formal relationship between innovation and performance … marketing boosts firms´ productivity and sales. However, contrary to theoretical predictions, the production of goods and …