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Regularities in the consumption of a subscription service
Lee, Richard; Rungie, Cam; Wright, Malcolm - In: The journal of product & brand management 20 (2011) 3, pp. 182-189
Persistent link: https://www.econbiz.de/10009231624
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Can the negative binomial distribution predict industrial purchases?
Wilkinson, John W.; Trinh, Giang; Lee, Richard; Brown, Neil - In: The journal of business & industrial marketing 31 (2016) 4, pp. 543-552
Persistent link: https://www.econbiz.de/10011496717
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A memory-theory perspective of country-image formation
Lee, Richard; Lockshin, Larry; Greenacre, Luke - In: Journal of international marketing 24 (2016) 2, pp. 62-79
Persistent link: https://www.econbiz.de/10011500469
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Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda; Lee, Richard; Lockshin, Larry - In: The journal of product & brand management 24 (2015) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
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Do ethnic cues improve advertising effectiveness for ethnic consumers?
Khan, Huda; Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 23 (2015) 3, pp. 218-226
Persistent link: https://www.econbiz.de/10011383312
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An agency theory scale for financial services
Tan, Jon Chiew Kwee; Lee, Richard - In: The journal of services marketing 29 (2015) 5, pp. 393-405
Persistent link: https://www.econbiz.de/10011387944
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The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard; Mazodier, Marc - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
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The Activism of Carl Icahn and Bill Ackman
Schloetzer, Jason D. - 2014
Activist hedge funds merit the attention of corporate directors, as the value of the assets under management increases and activist funds' targets expand well beyond small capitalization companies. This report reviews the tactics used by two prominent activist hedge fund managers to create...
Persistent link: https://www.econbiz.de/10013053403
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Parsing religiosity, guilt and materialism on consumer ethics
Bakar, Abou; Lee, Richard; Noor Hazarina Hashim - In: Journal of Islamic marketing : JIMA 4 (2013) 3, pp. 232-244
Persistent link: https://www.econbiz.de/10010190105
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World-systems analyses : essays in methods and practice
Lee, Richard E. (ed.); Tomich, Dale W. (ed.) - 2016
Persistent link: https://www.econbiz.de/10012384288