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The 'pay folward' view of training - IPD research has found that companies with sophisticated training systems look to training to support corporate strategy and change, rather tha...

Lee, Richard - In: People management : the magazine for professionals in … 2 (1996) 3, pp. 30-33

Persistent link: https://www.econbiz.de/10006067076

The moderating influence of hedonic consumption in an extended theory of planned behaviour

Lee, Richard; Murphy, Jamie; Swilley, Esther - In: The service industries journal 29 (2009) 4, pp. 539-556

Persistent link: https://www.econbiz.de/10008259465

The moderating influence of hedonic consumption in an extended theory of planned behaviour

Lee, Richard; Murphy, Jamie; Swilley, Esther - In: The service industries journal 29 (2009) 3-4, pp. 539-556

Persistent link: https://www.econbiz.de/10008272536

Research Issues - A New Use for NBD

Lee, Richard - In: Marketing research : a magazine of management and … 21 (2009) 3, pp. 31

Persistent link: https://www.econbiz.de/10008316865

The underlying social identities of a nation's brand

Lee, Richard; Klobas, Jane; Tezinde, Tito; Murphy, Jamie - In: International marketing review 27 (2010) 4, pp. 450-466

Persistent link: https://www.econbiz.de/10008435062

Reverse Country-of-Origin Effects of Product Perceptions on Destination Image

Lee, Richard; Lockshin, Larry - In: Journal of travel research : a quarterly publication of … 51 (2012) 4, pp. 502-512

Persistent link: https://www.econbiz.de/10009980201

Interactions and consequences of inertia and switching costs

Lee, Richard; Neale, Larry - In: The journal of services marketing 26 (2012) 5, pp. 365-375

Persistent link: https://www.econbiz.de/10009998319

The effects of religious symbols in product packaging on Muslim consumer responses

Bakar, Abou; Lee, Richard; Rungie, Cam - In: Australasian marketing journal 21 (2013) 3, pp. 198-204

Persistent link: https://www.econbiz.de/10010171332

Regularities in the consumption of a subscription service

Lee, Richard; Rungie, Cam; Wright, Malcolm - In: The journal of product & brand management 20 (2011) 3, pp. 182-190

Persistent link: https://www.econbiz.de/10009029884

The Roles of Ethnocentrism, Animosity, and Cosmopolitanism in Sponsorship Effects : A Latent Growth Modeling Approach

Mazodier, Marc; Lee, Richard - 2016

Purpose Using latent growth modelling (LGM) to disentangle the static and dynamic components of brand affect and brand trust, this longitudinal study examines the impacts of consumer ethnocentrism, animosity, and cosmopolitanism on the effects of sponsorships on brand affect and brand trust....

Persistent link: https://www.econbiz.de/10014130581