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Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.; Mason, Roger B.; Steenkamp, Pieter; … - In: Journal of retailing and consumer services 38 (2017), pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
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Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 1
Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021
Persistent link: https://www.econbiz.de/10012492843
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Research anthology on business strategies, health factors, and ethical implications in sports and Esports ; Volume 2
Khosrowpour, Mehdi (ed.) - Information Resources Management Association - 2021
Persistent link: https://www.econbiz.de/10012492844
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval; Suter, Mariana Bassi; … - In: The journal of brand management : an international journal 31 (2024) 2, pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
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Research anthology on business strategies, health factors, and ethical implications in sports and Esports
2021
"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--
Persistent link: https://www.econbiz.de/10013448885
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Die Energie Der Marke : Ein konsequentes und pragmatisches Markenführungskonzept
Schmidt, Detlef - 2010
Ein lesenswertes Buch, das aus der Praxis für die Praxis reichhaltige Erfahrungen für eine erfolgreiche Markenführung vermittelt. (Prof. Dr. Dr. h.c. mult. Heribert Meffert, Emeritierter Direktor und Gründer des Instituts für Marketing am Marketing Centrum Münster (MCM) der Westfälischen...
Persistent link: https://www.econbiz.de/10013517163
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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Leveraging strategic planning to navigate volatile environments
Murillo, Enrique; Atristain Suarez, Connie - In: Creating Economic Stability Amid Global Uncertainty : …, (pp. 189-217). 2023
Persistent link: https://www.econbiz.de/10014448324
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Markenmanagement : der Brand-Management-Navigator, Markenführung im Kommunikationszeitalter
Tropp, Jörg - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004844688