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Broadening the scope of brand management

Uncles, Mark D. - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 395-398

Persistent link: https://www.econbiz.de/10009524442

Click clack : examining the strategic and entrepreneurial brand vision of Under Armour

Miloch, Kimberly S.; Lee, Jason; Kraft, Patrick M.; … - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 42-57

Persistent link: https://www.econbiz.de/10009491691

The role of retailer mindset and promotional resources in strengthening online brands

Colton, Deborah A. - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 28-40

Persistent link: https://www.econbiz.de/10009670176

Developing marketing strategies to increase brand equity : the differences between age groups

Chen, Hui-chu; Green, Robert D. - In: International business and economics research journal 11 (2012) 2, pp. 241-253

Persistent link: https://www.econbiz.de/10009620530

Special issue: Marketing communication of brands and products in the new era

Melanthiou, Yioula (contributor) - 2012

Persistent link: https://www.econbiz.de/10009621083

Guest editorial: Marketing communication of brands and products in the new era

Melanthiou, Yioula - In: Journal of promotion management : JPM 18 (2012) 3, pp. 275-277

Persistent link: https://www.econbiz.de/10009621086

Rebuilding the brand : how Harley-Davidson became king of the road

Fessler, Clyde - 2014 - 1. Skyhorse Publ. ed.

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard?of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s...

Persistent link: https://www.econbiz.de/10010418343

Tourism brochures : linking message strategies, tactics and brand destination attributes

Brito, Pedro Quelhas; Pratas, Joaquim - In: Tourism management : research, policies, practice 48 (2015), pp. 123-138

Persistent link: https://www.econbiz.de/10010508427

Perspectives on marketing

Miletsky, Jason I.; Hand, Michael - 2009

Persistent link: https://www.econbiz.de/10009236673

Marketing through minefields

2008

When no news is good news / Bronwyn Fryer -- Are some customers more equal than others? / Paul F. Nunes and Brian A. Johnson -- License to overkill / Paul F. Nunes -- The global brand face-off / Anand P. Raman -- The quality improvement customers didn't want / Dawn Iacobucci -- Keeping to the...

Persistent link: https://www.econbiz.de/10003760905

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