Narrow search
Showing 51 - 60 of 501,722
Cover Image
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.; Rosen, Deborah E. - In: Journal of marketing theory and practice 18 (2010) 4, pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
Cover Image
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Cover Image
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Cover Image
The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki - In: The silver market phenomenon : marketing and innovation …, (pp. 279-294). 2011
Persistent link: https://www.econbiz.de/10008746319
Cover Image
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc; Albers, Sönke - In: MSI reports : working paper series (2007) 3, pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Cover Image
The she spot : why women are the market for changing the world - and how to reach them
Witter, Lisa; Chen, Lisa - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003683035
Cover Image
The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W. - 2008
Persistent link: https://www.econbiz.de/10003685286
Cover Image
Marketing in the long-term care continuum
Laurence, J. Nathan; Kash, Bita A. - In: Health marketing quarterly 27 (2010/11) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10003985092
Cover Image
Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
Cover Image
The aging of Aquarius
Ferguson, Rick; Brohaugh, Bill - In: The journal of consumer marketing 27 (2010) 1, pp. 76-81
Persistent link: https://www.econbiz.de/10003942444