Stoica, Michael; Hickman, Thomas M. - In: Journal of Product & Brand Management 31 (2021) 5, pp. 689-701
Purpose: This investigation builds on two domains. First, professional service providers, such as dentists and veterinarians, represent an understudied link in the distribution channel. Their recommendation of products, such as toothpaste and pet food, are impactful to their clientele. Second,...