Narrow search
Showing 21 - 30 of 64
Cover Image
What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
Cover Image
Will social media kill branding?
Kohli, Chiranjeev; Suri, Rajneesh; Kapoor, Anuj - In: Business horizons 58 (2015) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
Cover Image
Why pays the price for loyalty? : the role of self-consciousness
Long Tolbert, Sylvia; Kohli, Chiranjeev; Suri, Rajneesh - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422952
Cover Image
Got slogan? Guidelines for creating effective slogans
Kohli, Chiranjeev; Leuthesser, Lance; Suri, Rajneesh - In: Business horizons 50 (2007) 5, pp. 415-422
Persistent link: https://www.econbiz.de/10003733880
Cover Image
Online video modules for improvement in student learning
Lancellotti, Matthew; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of education for business 91 (2016) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
Cover Image
DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation
Pichler, Shaun; Kohli, Chiranjeev; Granitz, Neil - In: Business horizons 64 (2021) 5, pp. 599-610
Persistent link: https://www.econbiz.de/10012990351
Cover Image
Textbooks for the YouTube generation? : a case study on the shift from text to video
Granitz, Neil; Kohli, Chiranjeev; Lancellotti, Matthew P. - In: Journal of education for business 96 (2021) 5, pp. 299-307
Persistent link: https://www.econbiz.de/10012584529
Cover Image
Student attitudes towards hybrid business classes : lessons for implementation
Kohli, Chiranjeev; Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of the Academy of Business Education : JABE 18 (2017), pp. 387-395
Persistent link: https://www.econbiz.de/10011810569
Cover Image
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven; Kim, Yuna; Kohli, Chiranjeev - In: Business horizons 60 (2017) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Cover Image
The mysterious world of airline pricing : innovative practices and strategies for profit
Kohli, Chiranjeev; Habibi, Mohammad Reza - In: The journal of business strategy 44 (2023) 3, pp. 153-160
Persistent link: https://www.econbiz.de/10014253330