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Brand image
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Kohli, Chiranjeev
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41
Corporate identity: The role of mission statements
Leuthesser, Lance
;
Kohli, Chiranjeev
- In:
Business Horizons
40
(
1997
)
3
,
pp. 59-66
Persistent link: https://www.econbiz.de/10005333452
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42
Creating effective logos: Insights from theory and practice
Kohli, Chiranjeev
;
Suri, Rajneesh
- In:
Business horizons
45
(
2002
)
3
,
pp. 58-64
Persistent link: https://www.econbiz.de/10006175481
Saved in:
43
Corporate Identity: The Role Of Mission Statements
Leuthesser, Lance
;
Kohli, Chiranjeev
- In:
Business horizons
40
(
1997
)
3
,
pp. 59-66
Persistent link: https://www.econbiz.de/10006205404
Saved in:
44
A Corporation By Any Other Name ...?
Kohli, Chiranjeev
;
Hemnes, Thomas M.
- In:
Business horizons
38
(
1995
)
6
,
pp. 29-33
Persistent link: https://www.econbiz.de/10006217517
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45
BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL - What can a merger do to create and maintain a high-performing brand?
Kohli, Chiranjeev
;
Leuthesser, Lance
- In:
Business quarterly
65
(
2001
)
4
,
pp. 74-81
Persistent link: https://www.econbiz.de/10006696954
Saved in:
46
Signaling New Product Introductions: A Framework Explaining the Timing of Prearmouncements
Kohli, Chiranjeev
- In:
Journal of business research : JBR
46
(
1999
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10006730654
Saved in:
47
ORGANIZATIONAL DYNAMICS - Signaling new product introductions: A framework explaining the timing of preannouncements
Kohli, Chiranjeev
- In:
Operations research, Management science : OR MS ; the …
40
(
2000
)
3
,
pp. 245-248
Persistent link: https://www.econbiz.de/10006516185
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48
ORGANIZATIONAL DYNAMICS - Putting soft OR methods to work: The case of the business improvement project at PowerGen
Kohli, Chiranjeev
- In:
Operations research, Management science : OR MS ; the …
40
(
2000
)
3
,
pp. 241-244
Persistent link: https://www.econbiz.de/10006516186
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49
OBSERVATIONS: Creating Effective Brand Names: A Study of the Naming Process
Kohli, Chiranjeev
;
LaBahn, Douglas
- In:
Journal of advertising research
37
(
1997
)
1
,
pp. 67
Persistent link: https://www.econbiz.de/10006527522
Saved in:
50
A brand is forever! A framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10008262189
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