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Corporate identity: The role of mission statements
Leuthesser, Lance; Kohli, Chiranjeev - In: Business Horizons 40 (1997) 3, pp. 59-66
Persistent link: https://www.econbiz.de/10005333452
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Creating effective logos: Insights from theory and practice
Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 45 (2002) 3, pp. 58-64
Persistent link: https://www.econbiz.de/10006175481
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Corporate Identity: The Role Of Mission Statements
Leuthesser, Lance; Kohli, Chiranjeev - In: Business horizons 40 (1997) 3, pp. 59-66
Persistent link: https://www.econbiz.de/10006205404
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A Corporation By Any Other Name ...?
Kohli, Chiranjeev; Hemnes, Thomas M. - In: Business horizons 38 (1995) 6, pp. 29-33
Persistent link: https://www.econbiz.de/10006217517
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BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL - What can a merger do to create and maintain a high-performing brand?
Kohli, Chiranjeev; Leuthesser, Lance - In: Business quarterly 65 (2001) 4, pp. 74-81
Persistent link: https://www.econbiz.de/10006696954
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Signaling New Product Introductions: A Framework Explaining the Timing of Prearmouncements
Kohli, Chiranjeev - In: Journal of business research : JBR 46 (1999) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10006730654
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ORGANIZATIONAL DYNAMICS - Signaling new product introductions: A framework explaining the timing of preannouncements
Kohli, Chiranjeev - In: Operations research, Management science : OR MS ; the … 40 (2000) 3, pp. 245-248
Persistent link: https://www.econbiz.de/10006516185
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ORGANIZATIONAL DYNAMICS - Putting soft OR methods to work: The case of the business improvement project at PowerGen
Kohli, Chiranjeev - In: Operations research, Management science : OR MS ; the … 40 (2000) 3, pp. 241-244
Persistent link: https://www.econbiz.de/10006516186
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OBSERVATIONS: Creating Effective Brand Names: A Study of the Naming Process
Kohli, Chiranjeev; LaBahn, Douglas - In: Journal of advertising research 37 (1997) 1, pp. 67
Persistent link: https://www.econbiz.de/10006527522
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A brand is forever! A framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10008262189