Emphasises opportunities for positive responses to consumerist phenomena by marketing managements, despite the growing political nature of European consumerism, and that in this new, complex and dynamic environment the marketing man must learn to operate. States in the last two decades of growth...

Examines the behaviour of the industrial buyer, and studies the purchasing of reprographic equipment. Looks at straight replacement purchases, first time purchases, rebuys involving high cost equipment and rebuys due to dissatisfaction, in terms of a perceived risk model. Accepts that the...

Investigates patterns of consumption in society and choices therein, citing the literature – in particular the 1964‐74 period. Examines the ‘consumption pattern’ both colloquially and informally and the nature of consumption. Contends that such differences in the ways and means of...

Examines the role of service in influencing buying behaviour, basing its results on research carried out into the marketing of industrial raw materials. Defines Service and sets this within a conceptual theoretical framework. Attempts to identify what industrial buyers perceive as service, and...

Presents the results of an interview survey carried out in an out‐of‐town store, compares these with the impact of the store as predicted by the Lakschmanan‐Harsen real potential model. Suggests that the model is an effective way of assessing the impact of out‐of‐town stores.

Investigates those aspects of the communication process which relate to the conditions determining the receptiveness of the individual buyer to marketing communicative and the manner in which he/she searches the market. Examine the factors which stimulate search behaviour and identifies the...

Investigates the marketing of services, defining the term and describing previous work carried out in this area. Shows how theories of buyer behaviour can help in formulating marketing strategies by the use of examples. Suggest‐that by approaching the marketing of services through the...

Presents and analyses the results of an explorating study into consumer reactions to television advertising. Assesses consumer attitudes by the use of three criteria: consumer feelings towards exagerated and annoying advertising; the consumer's subjective assessment of creative advertising; and...