//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The comparative influence of m...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,461
Konsumentenverhalten
81,011
Einzelhandel
17,840
Brand management
17,722
Markenführung
17,309
Retail trade
15,237
Theorie
11,344
Theory
11,148
Relationship marketing
10,193
Beziehungsmarketing
10,158
Markenartikel
9,275
Markenimage
9,273
Brand image
9,216
Brand
8,235
Deutschland
6,972
USA
6,375
Online-Handel
6,281
Online retailing
6,265
Customer satisfaction
6,049
United States
6,004
Kundenzufriedenheit
5,878
Germany
5,753
Social Web
5,669
Social web
5,664
Online-Marketing
5,319
Internet marketing
5,286
Service quality
4,685
Dienstleistungsqualität
4,637
Electronic Commerce
4,423
E-commerce
4,231
Werbewirkung
4,105
Advertising effects
4,047
Marketingmanagement
3,790
Marketing management
3,761
Verbraucherverhalten
3,603
Werbung
3,581
Advertising
3,553
Experiment
3,524
Pricing strategy
3,518
Preismanagement
3,514
more ...
less ...
Online availability
All
Undetermined
38,969
Free
24,120
Type of publication
All
Article
76,051
Book / Working Paper
39,238
Journal
442
Other
29
Type of publication (narrower categories)
All
Article in journal
61,271
Aufsatz in Zeitschrift
61,271
Graue Literatur
9,614
Non-commercial literature
9,614
Aufsatz im Buch
8,325
Book section
8,325
Working Paper
7,979
Arbeitspapier
7,373
Hochschulschrift
3,986
research-article
2,780
Thesis
2,712
Collection of articles of several authors
1,747
Sammelwerk
1,747
Aufsatzsammlung
1,150
Case study
856
Fallstudie
856
Conference paper
665
Konferenzbeitrag
665
Bibliografie enthalten
574
Bibliography included
574
Konferenzschrift
513
Dissertation u.a. Prüfungsschriften
512
Lehrbuch
375
Collection of articles written by one author
353
Sammlung
353
Textbook
319
Amtsdruckschrift
305
Government document
305
Reprint
265
Conference proceedings
260
Statistik
225
review-article
214
Article
199
conceptual-paper
195
Ratgeber
175
review
175
Statistics
163
Guidebook
159
case-report
125
Market information
99
more ...
less ...
Language
All
English
98,890
German
12,122
Undetermined
3,524
French
523
Polish
154
Spanish
140
Italian
132
Russian
90
Swedish
67
Danish
52
Dutch
52
Hungarian
37
Finnish
32
Portuguese
31
Norwegian
29
Lithuanian
27
Romanian
15
Croatian
12
Slovak
11
Ukrainian
11
Czech
8
Slovenian
8
Japanese
7
Serbian
6
Indonesian
5
Arabic
4
Bulgarian
4
Kazakh
4
Chinese
4
Multiple languages
3
Bosnian
2
Modern Greek (1453-)
2
Turkish
2
Valencian
1
Korean
1
Macedonian
1
Malay (macrolanguage)
1
Vietnamese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
157
Huber, Frank
144
Burmann, Christoph
141
Han, Heesup
124
Belk, Russell W.
117
Bauer, Hans H.
115
Mattila, Anna S.
109
Phau, Ian
106
Herrmann, Andreas
104
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
95
Grewal, Dhruv
95
Swoboda, Bernhard
94
Bruhn, Manfred
90
Gierl, Heribert
90
Sheth, Jagdish N.
89
Khare, Arpita
87
Ahlert, Dieter
86
Lusk, Jayson L.
85
Meffert, Heribert
85
Melewar, T. C.
85
Foxall, Gordon R.
83
Loureiro, Sandra Maria Correia
76
Usman, Osly
76
Keller, Kevin Lane
74
Verhoef, Peter C.
74
Nayga, Rodolfo M.
72
Dwivedi, Yogesh Kumar
71
Laroche, Michel
71
Septianto, Felix
71
Tomczak, Torsten
71
Bagozzi, Richard P.
70
Paul, Justin
69
Stavins, Joanna
69
Wansink, Brian
69
Agarwal, Sumit
67
Sattler, Henrik
67
Bruwer, Johan
65
Chintagunta, Pradeep K.
65
more ...
less ...
Institution
All
National Bureau of Economic Research
629
Springer Fachmedien Wiesbaden
243
OECD
56
Verlag Dr. Kovač
48
International Energy Agency
41
American Marketing Association
40
IGI Global
34
Books on Demand GmbH <Norderstedt>
32
Université Paris-Dauphine (Paris IX)
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Edward Elgar Publishing
26
Information Resources Management Association
25
Institut für Handelsforschung <Köln>
23
Haufe-Lexware GmbH & Co. KG
22
European Centre for the Development of Vocational Training
20
Friedrich-Schiller-Universität Jena
17
Nomos Verlagsgesellschaft
17
INSEAD
16
Nordic Council of Ministers
16
Europäische Kommission
15
Österreichisches Institut für Wirtschaftsforschung
15
Europäische Kommission / Statistisches Amt
14
Springer International Publishing
14
USA / Bureau of the Census
14
Europäische Kommission / Gemeinsame Forschungsstelle
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
RWTH Aachen
13
Springer Gabler <Firma>
13
Universität Mannheim
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Campus Verlag
12
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
12
Deutschland / Statistisches Bundesamt
11
European University Institute / Department of Economics
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,259
Journal of retailing and consumer services
2,160
International journal of hospitality management
819
International journal of consumer studies
774
Psychology & marketing
714
SpringerLink / Bücher
671
The journal of brand management : an international journal
668
NBER working paper series
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Journal of retailing
525
Working paper / National Bureau of Economic Research, Inc.
511
The journal of product & brand management
499
NBER Working Paper
457
European Journal of Marketing
451
Journal of marketing research : JMR
434
Management science : journal of the Institute for Operations Research and the Management Sciences
433
European journal of marketing : EJM
422
Asia Pacific journal of marketing and logistics
421
The international review of retail, distribution and consumer research
416
International journal of retail & distribution management
412
International Journal of Retail & Distribution Management
392
Journal of Consumer Marketing
391
Journal of marketing
386
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
374
Journal of marketing management : MM
374
Tourism management : research, policies, practice
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of travel and tourism marketing
347
Journal of marketing communications
334
Journal of international consumer marketing
331
Journal of the Academy of Marketing Science
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Marketing intelligence & planning
326
Cogent business & management
322
Marketing letters : a journal of research in marketing
322
Journal of fashion marketing and management
321
Journal of Product & Brand Management
312
European journal of operational research : EJOR
309
The journal of consumer marketing
294
Journal of consumer behaviour : an international research review
293
more ...
less ...
Source
All
ECONIS (ZBW)
107,076
Other ZBW resources
3,672
USB Cologne (EcoSocSci)
2,665
RePEc
1,191
EconStor
874
BASE
181
OLC EcoSci
54
USB Cologne (business full texts)
35
ArchiDok
12
more ...
less ...
Showing
197,781
-
115,760
of
115,760
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
First
Prev
11567
11568
11569
11570
11571
11572
11573
11574
11575
11576
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->