The scientific aim of this working paper is to review the well-known concept of the value chain and to evaluate the different activities under the current conditions and circumstances. The main question of research is to find out if the classification and composition of the various activities is...

"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply...