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Buyer opportunism in business-to-business exchange
Hawkins, Timothy G.; Pohlen, Terrance L.; Prybutok, … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1266-1278
Persistent link: https://www.econbiz.de/10010227759
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Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
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Die Marktbearbeitung in Investitionsgütermärkten durch Segmentierung von Gatekeepern
Ochs, Guntram - 1994
Persistent link: https://www.econbiz.de/10013378466
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Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of business research : JBR 151 (2022), pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
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Einsatzpotenziale des Electronic Procurement im Beschaffungsmanagement industrieller Großunternehmen
Hartmann, Felix - 2007
Persistent link: https://www.econbiz.de/10013427330
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A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid; Sudhir, K. - In: Journal of marketing research 59 (2022) 5, pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
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From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael; Johnston, Wesley J.; Ritter, Thomas - In: Industrial marketing management : the international … 117 (2024), pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617
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Persönliche Motivation von EinkäuferInnen im Business-to-Business Umfeld : Autonomie, Kompetenz und soziale Eingebundenheit als Schlüsselfaktoren
Koch, Volker; Zunk, Bernd Markus - 2021
Persistent link: https://www.econbiz.de/10013187638
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Market share contracts in B2B procurement settings with heterogeneous user preferences
Mantena, Ravi; Saha, Rajib Lochan - In: Production and operations management : the flagship … 31 (2022) 3, pp. 1290-1308
Persistent link: https://www.econbiz.de/10013164090