Questo articolo ha per scopo verificare la consistenza e le caratteristiche del processo di sviluppo internazionale delle marche italiane del sistema moda attraverso operazioni compiute su punti vendita nei mercati esteri ed in particolare in quelli emergenti. Sono presi in esame i principali...

Purpose – The purpose of this exploratory study is to propose a new methodological approach to investigate brand associations. More specifically, the study aims to show how brand associations can be identified and analysed in an online community of international consumers of fashion to...

Corporate R&D internationalization has been analyzed predominantly in terms of the geographic diversification of multinational companies' research laboratories, and only to a lesser extent as a process involving the development of resources and capabilities within organizations and as a means of...

<i> Marketing integrato e offerta di servizi localizzata. Il caso della rete dei musei scientifici fiorentini </i> (di Simone Guercini) - ABSTRACT: Questo articolo propone i risultati di uno studio sul potenziale di mercato, le condizioni di economicità e le politiche di marketing per una rete di...

Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive outcomes of differences...

Purpose The purpose of this paper is to examine the issue of “formalization” in business networks as an instrument of industrial policy. Formalization in business networks is not a debated topic but it can affect organizational and inter-organizational dynamics considerably. The aim of the...

Purpose – The purpose of this paper is to discuss the changes of the Italian textile district of Prato, considered an exemplary case of the industrial district (ID) model, using a business network perspective. The “Black Swan” metaphor is used to address the changes in the Prato textile...