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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489
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An analysis of social marketing practice : factors associated with success
Akbar, M. Bilal; Garnelo-Gomez, Irene; Ndupu, Lawrence; … - In: Health marketing quarterly 39 (2022) 4, pp. 356-376
Persistent link: https://www.econbiz.de/10013483452
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Optimisation of multi-tier supply chain distribution networks with corporate social responsibility concerns in fast-fashion retail
Fares, Naila; Lloret Mauri, Jaime; Kumar, Vikas; Leeuw, … - In: Corporate social responsibility and environmental management 31 (2024) 1, pp. 311-330
Persistent link: https://www.econbiz.de/10014465216
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Fashion Marketing : The Contemporary Marketing Mix
Costin, Laura (ed.); Barnes, Liz (ed.) - 2025 - 1st ed. 2025.
Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing -- Ch 2: Brand Experience and its Role in Fashion Retailing -- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media -- Ch 4: Lifestyle Brand...
Persistent link: https://www.econbiz.de/10015421985