Purpose – This case seeks to illustrate the specific problem of excessive defects in radial tyres produced in a renowned tyre manufacturing company in India. This paper aims to show how lean Six‐Sigma methodology can be used to tackle the specific issues like defects reduction....

Purpose – The purpose of this study is to assess the lean performance of a tyre manufacturing firm in India. The key objective is to find key strategic and operational decision‐making dimensions for developing effective lean manufacturing environment in a tyre manufacturing organization....

Social media has gained a lot of importance in this modern high-speed world where people sprint to save every bit of time and money. Social media, considered “big data”, is finding legitimate and practical uses in political campaigns, job applications, business promotion, professional...

This study examines the influence of Electronic Word of Mouth (eWOM) on the box office revenue generation of movies in the U.S domestic market using the technique of Aspect-Based Sentiment Analysis (ABSA) and aspect identification. The analysis was conducted on the sentiment score and frequency...

This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for...

The overwhelming supply of online information on the Web makes finding better ways to separate important information from the noisy data ever more important. Recommender systems may help users deal with the information overloading issue, yet their performance appears to have stalled in currently...