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Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.; Kumar, Pradeep; Tyagi, A. K.; Gupta, Swati - In: International journal of management & transformation : … 6 (2012) 1/2, pp. 32-41
Persistent link: https://www.econbiz.de/10010160997
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Assessment of impact of effectiveness of advertising in telecom service sector in India
Agarwal, P. K.; Kumar, Pradeep; Gupta, Swati - In: International journal of management & transformation : … 5 (2011) 1/2, pp. 35-43
Persistent link: https://www.econbiz.de/10009683639
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Assessment of impact of effectiveness of advertising in telecom service sector in India
Agarwal, P. K.; Kumar, Pradeep; Gupta, Swati - In: International journal of management & transformation : … 5 (2011) 1/2, pp. 35-43
Persistent link: https://www.econbiz.de/10010082185
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A note on the application of profit function in agricultural finance
Tyagi, A. K.; Pandey, U. K. - In: Indian journal of agricultural economics 37 (1982) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10002941260
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Public Administration Challenges in the World of AI and Bots
Agarwal, P. K. - In: Public Administration Review 78 (2018) 6, pp. 917-921
Persistent link: https://www.econbiz.de/10012096403
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Comparative study of customer satisfaction in public and private sector banks in India (a case study of Meerut region of U. P.)
Gupta, Vijay Prakash; Agarwal, P. K. - In: Global journal of business management : GJBM 7 (2013) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10010189434
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Commentary: 311 Services: A Real‐World Perspective
Agarwal, P. K. - In: Public administration review : PAR ; the premier … 73 (2013) 5, pp. 702-703
Persistent link: https://www.econbiz.de/10010179704
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Exploring the fusion of neuroscience and leadership through bibliometric analysis
Kaur, Gurloveleen; Kalra, Dixit; Kumari, Inu; Gupta, Swati - In: Building organizational resilience with neuroleadership, (pp. 280-295). 2024
Persistent link: https://www.econbiz.de/10014552451
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Normative influence and masstige purchase intention : facilitators, inhibitors, and the moderating effect of celebrity endorsement
Gupta, Swati; Sahil Raj; Singh, Devinder Pal; Amanpreet … - In: International journal of consumer studies 47 (2023) 3, pp. 1189-1209
Persistent link: https://www.econbiz.de/10014250728
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Corona's spillover effects on the tourism industry : scale development and validation
Gupta, Swati; Aggarwal, Arun; Gupta, Sanjay; Arora, Anchal - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 383-393
Persistent link: https://www.econbiz.de/10013547747