Between 1994 and 2008, social-assistance usage rates across Canada fell at a remarkable rate, with the fraction of the non-elderly population drawing social assistance dropping by half over the 14-year period. Because social assistance can be considered the final layer of the public social...

Previous research has found that people tend to avoid products or behaviors that are linked to dissociative reference groups. The present research demonstrates conditions under which consumers exhibit similar behaviors to dissociative out-group members in the domain of positive consumption...

Past research finds that consumers exhibit weak self-brand connections to brands associated with out-groups. We extend this work by demonstrating that products associated with dissociative reference groups have a greater impact on consumers' negative self-brand connections, product evaluations,...

Prior research offers competing predictions regarding whether an initial token display of support for a cause (such as wearing a ribbon, signing a petition, or joining a Facebook group) subsequently leads to increased and otherwise more meaningful contributions to the cause. The present research...

The level of congruity is determined by the degree of match or mismatch between an object and its associated attribute. Product evaluations are positively influenced when there is moderate incongruity between a product and its association; this finding is termed the moderate schema incongruity...

Recent empirical research for municipal water consumption has uncovered a variety of interesting growth patterns. This study examines municipal water usage over time for Halifax, Nova Scotia, the thirteenth largest metropolitan economy in the Canada. Results from a dynamic error correction...