To succeed in today’s competitive world, organizations need employees with the greatest job performance; employees who value the organization and spare their efforts for organization’s success. In this regard, one of the factors promoting motivation and hope among the employees to achieve...

As emotional consumer-brand relationships have a high impact on consumer behavior, brand managers tend to create passionate brands, e.g. by using emotional advertising messages. Although the role of emotions is frequently discussed in marketing literature, the causalities of brand passion are...

The present study addresses the formulation of organizational pride model in the National Iranian Oil Company (NIOC). Exploratory mixed method was used in this study, of which the first phase was conducted using grounded theory. Participants of the qualitative phase of the study constituted 19...