Purpose Innovation projects are often risky and costly. But not all innovation projects lead to commercialisation; some are abandoned, and these abandoned innovation projects can be classified as a waste of resources. Therefore, this paper studies the influence of different external sources and...

Purpose – The need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development. This paper aims to suggest a conceptual model for the identification of relevant market information...