Introduction: nobody cares -- Rule 1: be shareable -- Rule 2: understanding the science -- Rule 3: focus on value -- Rule 4: find your voice -- Rule 5: crush the headline -- Rule 6: ride the wave -- Rule 7: flip the script -- Rule 8: know your platforms -- Rule 9: test before you invest --...

There has been a tremendous rise in the growth of online social networks all over the world in recent years. It has facilitated users to generate a large amount of real-time content at an incessant rate, all competing with each other to attract enough attention and become popular trends. While...