Similar Search Results

A study on twitter sentiment analysis in Tokyo 2020 Olympic

Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023

Persistent link: https://www.econbiz.de/10014321522

Analysis from a gender perspective of the Olympic Games on Twitter

Adá-Lameiras, Alba; Rodríguez-Castro, Yolanda - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 683-699

Persistent link: https://www.econbiz.de/10014283278

Sportjournalismus und Social Media : eine mehrperspektivische Studie zu den Olympischen Spielen in Sotschi 2014

Horky, Thomas; Grimmer, Christoph G.; Nölleke, Daniel - In: Der Einsatz Sozialer Medien im Sport : Gestaltung, …, (pp. 3-21). 2017

Persistent link: https://www.econbiz.de/10014576393

Analysis of the interactions among core stakeholders of the Olympic media ecosystem : conditions for a value creation proposition of the Olympic Virtual Series

Lefebvre, Florian; Besombes, Nicolas; Chanavat, Nicolas - In: Journal of media business studies 21 (2024) 3, pp. 268-291

Persistent link: https://www.econbiz.de/10015048453

The impact of the Euro 2012 on popularity and market value of football players

Kiefer, Stephanie - In: International journal of sport finance : IJSF : … 9 (2014) 2, pp. 95-110

Persistent link: https://www.econbiz.de/10010380870

PR für Special-Events : mit Social Media zu den Olympischen Spielen

Zunk, Karin; Behler, Jens - In: Public Relations im Sport : Basiswissen - Arbeitsfelder …, (pp. 185-197). 2011

Persistent link: https://www.econbiz.de/10009425181

Measuring attitudes toward sponsor and purchase intention

Dinh Toan Nguyen; Huy Thong Vu - In: Cogent business & management 9 (2022) 1, pp. 1-18

This study was conducted to investigate the impact of exposure to sponsored events, involvement with sponsored events, and sponsor-event congruence on attitudes toward sponsor and purchase intention. The paper first reviews existing literature and then develops related hypotheses to achieve its...

Persistent link: https://www.econbiz.de/10014425826

Understanding website usability : an eye-tracking study of the Vancouver 2010 Olympic Games website

Green, B. Christine; Murray, Nicholas; Warner, Stacy - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 257-271

Persistent link: https://www.econbiz.de/10009514078

How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement

Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468

Persistent link: https://www.econbiz.de/10010481166

The role of Web site content on motive and attitude change for sport events

Filo, Kevin; Funk, Daniel C.; Hornby, Glen - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 21-40

Persistent link: https://www.econbiz.de/10003811701