-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is … by established marketing scholars on a range of topics in the area …pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics …

Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren immer mehr etabliert und entwickelt sich … langsam aus der Experimentierphase zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei … Marketings und beschreibt unterschiedliche Typen von Meinungsmachern. Es ordnet das Influencer Marketing als Trend und …

Buches werden Sie wissen, was Agile Marketing ist, welche agilen Methoden Sie dabei unterstützen können, wie sich die Team …

"This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 … heavily on marketing professionals who do not know how to respond to the demand for greater social responsibility and … perspective on marketing. Specifically, it proposes a new global model for responsible, creative, collaborative marketing that can …