Gošnik, Dušan; Kavčič, Klemen; Meško, Maja; … - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-13
differentiation strategy has a positive effect on firm's performance. SMEs that use the differentiation strategy achieve better … performance than those who use one of the other strategies (low-cost strategy, focus strategy, or an overtaking strategy)". The … strategy indicate higher performances (ROA, EVA, and CR) than those using any other strategy. Results also show that high-performance …