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Comparing the relative effecti...
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Pelsmacker, Patrick de
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50
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49
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46
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46
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36
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36
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35
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34
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32
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32
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32
Skiera, Bernd
32
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32
Chan, Kara
31
Pauwels, Koen
31
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31
Silberer, Günter
31
Stafford, Marla Royne
31
Dwivedi, Yogesh Kumar
30
Huh, Jisu
29
Nickel, Volker
29
Pflaum, Dieter
29
Bruhn, Manfred
28
Hudders, Liselot
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27
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Tourism management : research, policies, practice
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Springer eBook Collection
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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date (oldest first)
1
Cross-media
advertising
in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
3
Measuring media channel performance : a proposed alternative to the "last-in wins" methodology
Robertshaw, Gary S.
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 121-130
Persistent link: https://www.econbiz.de/10011855271
Saved in:
4
Billboard and cinema
advertising
: missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
5
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search
advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
6
Advertising
non-premium products as if they were premium : the impact of
advertising
up on
advertising
elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
7
Advertising
effectiveness for multiple retailer-brands in a
multimedia
and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
8
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
9
Search engine
advertising
effectiveness in a
multimedia
campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
10
Cross media, print, and internet
advertising
: impact of medium on recall, brand attitude, and purchase intention
Numberger, Siegfried
;
Schwaiger, Manfred
-
2003
Persistent link: https://www.econbiz.de/10003401353
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