The authors develop a conceptual model of how the congruence of political ideology and persuasive appeals enhances sustainable behaviors. In study 1, persuasive appeals consistent with individualizing and binding moral foundations were developed to enhance liberal and conservative recycling. In...

This research extends the knowledge calibration paradigm to include emotional calibration. Two studies were conducted to investigate the effects of emotional calibration on consumer decision making. Emotionally calibrated consumers made higher-quality food choices, and these effects were...

This research details the development of the Consumer Emotional Intelligence Scale (CEIS), which was designed to measure individual differences in consumers' ability to use emotional information. Scale development procedures confirmed the theoretical structure of the 18-item scale. Results...