Purpose – The purpose of this paper is to revisit Igor Ansoff's work and how it interfaces with the various schools of strategic management. Design/methodology/approach – Ansoff's work of 40 years is reviewed and related to other schools of thought in strategic management. Findings –...

The international economic trade environment has been transformed in recent years by the rise of several regional trade blocks. The most important of these regional trade associations has been the European Union. Many Eastern European countries are currently applying to join this regional group,...