Purpose – The purpose of this paper is to discuss the impact gendered media representations of entrepreneurs may have on the reality of female entrepreneurship. It analyses the representation of women entrepreneurs in a women ' s magazine. Media representations influence, firstly, whether...

Purpose – The purpose of this paper is to critically explore media representations of opting-out and how these present particular professional identities as appropriate career choices for women. Through an examination of a UK women's magazine the paper looks at how opting-out in favour of work...