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This book consists of a series of articles that present novel trends in horticulture marketing and some of the key … supply chain management issues for the horticulture industry across a wide range of geographical regions. …
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The cost of complying with a sanitary standard is certain. However, such regulatory measure is a source of uncertainty for exporting firms in relation to border rejections. Shipments may fail to pass inspections and may be refused entry into the importing country. We examine how the risk of...
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