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The study investigates the effect of service quality on revisit intention and the mediating role of destination image. Data were gathered from tourists who visited ZimParks tourist destinations (n = 400) using structured questionnaires. The study adopted a cross-sectional survey. Findings show...
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Purpose - Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists' revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image....
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