Existing studies offer myopic insights how intermediaries can reduce consumers perceived risk in order to make electronic marketplaces more successful. In contrast, the study here acknowledges the role of sellers in enabling these transaction platforms. The study focuses on how sellers may use...

The interest in teenager oriented social virtual worlds with multiple functions has mushroomed during the past few years. The key challenge social virtual worlds face while attempting to anchor and serve the masses is to reflect the core beliefs of their users. Existing research lacks insight...

The objectives of the research project described in this paper are (1) to develop reliable and valid measures for the components of online store image, and (2) to examine the influence of these components on the intention to purchase online. Conceptually, the project relies on the relatively...

Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for...

Several authors have suggested that the importance of website content elements in online purchasing varies across different types of products. Our aim is to empirically test this proposition. Here, we focus on goods versus services and hedonic versus utilitarian products. After reviewing the...