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The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
Polonsky, Michael Jay; Vocino, Andrea; Grau, Stacy Landreth - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 238-263
Persistent link: https://www.econbiz.de/10009545991
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The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
Polonsky, Michael Jay; Vocino, Andrea; Grau, Stacy Landreth - In: Journal of marketing management : MM 28 (2012) 3, pp. 238-264
Persistent link: https://www.econbiz.de/10009845508
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Western consumers' understanding of carbon offsets and its relationship to behavior
Polonsky, Michael Jay; Garma, Romana; Landreth Grau, Stacy - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 583-603
Purpose – The purpose of this paper is to examine Western consumers' levels of general environmental knowledge and specific knowledge related to carbon offsets and the relationships between specific types of environmental knowledge and consumers' related behaviors. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014674751
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Evaluating the social value of charitable organizations : a conceptual foundation
Polonsky, Michael Jay; Grau, Stacy Landreth - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10003714752
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Climate change regulation : implications for business executives
Polonsky, Michael Jay; Miles, Morgan P.; Grau, Stacy … - In: European business review : EBR ; the official journal … 23 (2011) 4, pp. 368-383
Persistent link: https://www.econbiz.de/10009266631
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Assessing the social impact of charitable organizations : four alternative approaches
Polonsky, Michael J.; Grau, Stacy Landreth - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009670524
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Western consumers' understanding of carbon offsets and its relationship to behavior
Polonsky, Michael Jay; Germa, Romana; Grau, Stacy Landreth - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 583-603
Persistent link: https://www.econbiz.de/10009408828
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Perspectives on social impact measurement and non-profit organisations
Polonsky, Michael J.; Grau, Stacy Landreth; McDonald, … - In: Marketing intelligence & planning 34 (2016) 1, pp. 80-98
Persistent link: https://www.econbiz.de/10011459198
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The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim; Polonsky, Michael J.; Garma, Romana - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
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Strategic and tactical alliances : do environmental non-profits manage them differently?
Polonsky, Michael Jay; Lefroy, Kathryn; Garma, Romana; … - In: Australasian marketing journal 19 (2011) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10008908959