Lugosi, Peter; Janta, Hania; Watson, Pamela - In: International Journal of Contemporary Hospitality Management 24 (2012) 6, pp. 838-854
Purpose – This paper aims to introduce the notion of investigative research on the internet (IRI) and conceptualise its processes through the principle of streaming. It seeks to discuss the similarities and differences between IRI and netnography and considers various aspects of the IRI...