Food systems and the ways food products are formulated, packaged, and marketed contribute to obesogenic environments. The current research focuses on products, informally referred to as junk food (foods high in sugar, fat, and salt), and how they function as a mechanism in developing taste...

Purpose – This research aims to examine the impact of celebrity credibility on consumer‐based equity of the endorsed brand. The mediating role of brand credibility and the moderating role of the type of branding (parent versus sub‐brand) employed by the endorsed brand on the endorser...

Purpose: The purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique context and timing of this study facilitates discussion surrounding a particular non-host community and how...