Frontmatter -- Foreword -- Preface -- Contents -- 1 The Concept of Strategic Dynamics -- 2 Invisible Assets -- 3 Customer Fit -- 4 Competitive Fit -- 5 Technological Fit -- 6 Resource Fit -- 7 Organizational Fit -- 8 Overextension and Invisible Assets -- Epilogue In Pursuit of Strategic Thinking...

Joseph L. Bower and Clark G. Gilbert have collected together some of the leading experts on strategy to examine how strategy is actually made by company managers across the several levels of an organization. Is strategy a coherent plan conceived at the top by a visionary leader, or is it formed...