The collaborative robots (cobots) are one of the drivers of Industry 4.0, because they allow the automation and semi-automation of the process, yet allowing the flexibility of the production plan. The main area of cobots’ application are the assembly processes. For safety reasons, the assembly...

Purpose: The purpose of this paper is to demonstrate the strategic alignment between product variety and supply chain (SC) focus through cost leadership or differentiation to improve business performance. Design/methodology/approach: The research investigated product variety-related...