Reviews symmetrical communication as corporate strategy. Qualitative data gathered from owners and managers of a wide variety of small businesses, using both questionnaires and interviews, points to the fact that, in common with many other areas of small business management, the practice of...

Selecting for longevity and time length of peak cow performance contributes positively to cow-calf profitability. This paper examines the economic impact of selecting for cow longer longevity on returns. Data from a longevity project using Angus, Gray Brahman, Red Brahman, Indu-Brazil, Gir, and...