Ziaee Bigdeli, Ali; Baines, Tim; Bustinza, Oscar F.; … - In: Competitiveness Review: An International Business Journal 27 (2017) 1, pp. 12-39
Purpose The need for a holistic framework for studying organisational transformation towards Servitization is implicit. This is particularly relevant as Servitization demands consideration of both business model and organisational change. The purpose of this paper is, therefore, to provide an...