This paper analyzes empirically the boundaries of the firm based on Williamson's perspective on what determines firm size. It uses firm performance (risk-adjusted profitability and growth) as dependent variable; and firm organization, diseconomies of scale (atmospheric consequences, bureaucratic...

Purpose – The purpose of this paper is to assess empirically the presence of relational norms and the effect of time during the “transitory” and “established” phases of bilateral exchange for small business enterprises. Relationship development has recently become a central research...

Purpose – The purpose of this paper is to undertake a comparative examination of the media types used in projecting positioning strategies of service brands, and to establish whether there is evidence of congruence/fit between managerial decisions, adopted communications and target audience...